A complete ClaraFlow AI automation stack built for The Groom Wagon — voice AI that answers every inbound call, automated follow-up, online booking, and post-groom customer comms. All four pillars, fully live and testable.
Sarah runs a solo mobile dog grooming round in south Leicestershire — City & Guilds qualified, five-star reputation, fully booked most weeks. But the business side of it was another story. Enquiries came in by phone, text, and Instagram DM with no system behind any of it.
When she was out grooming, calls went to voicemail and often weren't followed up until the evening. Bookings happened over WhatsApp. Reminders were sent manually the night before. After a groom, she meant to ask for a Google review — but rarely did.
The work was good. The systems were non-existent.
Every time Sarah's hands were in a dog's coat, the phone rang. Stopping mid-groom to answer wasn't an option. Not answering meant lost business.
Enquiries that didn't immediately convert were forgotten. No sequence to chase them — just good intentions and not enough hours.
Scheduling was a back-and-forth every time. No calendar link, no confirmation, no reminder going out the day before.
Happy customers who drifted weren't being nudged back. The relationship ended when the job ended.
We built The Groom Wagon's full automation stack inside a dedicated account — voice AI, SMS sequences, online booking, post-groom comms, and a reactivation workflow. Nothing is manual. Nothing falls through the gaps.
Every inbound call to The Groom Wagon is answered live by Waggy, the AI voice agent. Sarah never has to stop mid-groom to pick up the phone. Waggy introduces herself, asks for the dog's name and size, finds out which service they're after, and either sends a booking link immediately or books a callback — all handled in real time, without a human involved. Out-of-area enquiries are handled politely and redirected. No call goes unanswered, no enquiry gets lost to voicemail.
Every lead that comes in — whether through Waggy, the website chat, or Instagram — enters a follow-up sequence automatically. If they don't book after receiving the booking link, a chase goes out. If Sarah misses a callback within four hours, an escalation fires. Leads that go cold are nudged, not abandoned. The whole sequence runs without Sarah touching it.
Clients book themselves through an online calendar. The moment a booking is confirmed, a confirmation SMS goes out. A 48-hour reminder fires automatically. A day-of reminder goes out the morning of the groom. If a client cancels, a rebook sequence starts immediately. The diary fills, reminders go out, and Sarah never has to chase a no-show manually again.
After every groom, a post-job message goes out — warm, on-brand, and timed right. A review request follows. If a customer goes quiet for six weeks, a reactivation nudge goes out to bring them back. Instagram DM enquiries get an instant auto-reply with next steps. Every customer feels looked after. Sarah does none of the sending.
Here's the full automation stack built for The Groom Wagon. Each workflow is live, tested, and firing correctly. This is what we'd build for your business.
My phone used to ring constantly while I was mid-groom. I couldn't answer, and most of the time they'd just move on to someone else. Now Waggy answers every single call — gets their details, sends a booking link, books them in. The appointment's in the calendar before I've even finished drying the dog. I haven't answered a booking call in weeks.
Sarah — The Groom Wagon, South Leicestershire
The Groom Wagon is ClaraFlow AI's working demo build. Sarah is a fictional persona representing the solo service business owner this system is designed for.
Book a free 30-minute call. We'll open up the Groom Wagon demo, run through each automation live, then talk about what we'd build for your business.